Music Video GTO90

Animated Music Video

The GTO90 is a classic for all car enthusiasts and racing fans. The “Gran Turismo Omologato” by Audi once had the most powerful five-cylinder engine. And now — a good 55 years later — it becomes the hero of our latest music video.

Set in a futuristic cyber world, the GTO90 competes against Rival X for the city’s grand prize. In collaboration with Racecraft (https://www.racecraft.co), we created a first video that brings artist Fredrick Gabelmann’s tracks to life for the audience through the synergy of music and visuals. Dive into the world of the GTO90 and its friends and rivals — and let yourself be immersed in its atmospheric, otherworldly charm.

Storyboard

To prepare the race in the cyber world, Sinnema first created the storyboard in close coordination with the artist, visualizing the story exactly as he envisioned it. Particular attention was given to camera angles that showcased the cars and conveyed the excitement of the race. The scenes are meant to embody both danger and passion.

Animation

Finally, it’s time to animate the videos. We animated the characters and cars on using 2D, cut out, puppet animation and 3D animation with a focus on character animation.

Socials

The project is designed to be cross-platform. There are several platforms on which the characters are introduced to the audience — so there’s something for everyone. And the social content — the short social media spots produced by Sinnema — achieves exactly that: creating a connection with the characters that goes beyond the music video itself.

Character Design

The characters, in turn, are numerous. In addition to our two protagonists, GTO90 and Rival X, there are other contenders, such as Afro house, Bounce blitz, and Epic Flow. For each of them, Sinnema created a detailed character design in vibrant colors, with great attention to detail.

Cars Design

Equally important as the characters are the cars, which exist as the second set of characters in the music video world. From different car models to their design and color schemes, Sinnema creates each car design with attention to small details, making them appear truly alive in the end.

World Design

And finally, there is the design and illustrations of the entire cyber world in which GTO90 exists. Inspirations from classic 1980s anime shows played a major role here. When creating the animations within these worlds, the goal was to make them as playful as GTO90 itself.