Animated Explainer Video for Internal Company Changes
Sartorius is changing its internal processes to make everything easier, especially for its customers. The video needed to be clear and easy to understand, while still providing as much detail as possible. A contradiction?
Not for Sinnema Animation Studio. We produced an animated video that meets these requirements.
Based on the script, we create storyboards to begin visualizing the 2D animations.
This animation needed to be clear and simple in order to remain understandable to the target audience while also meeting Sartorius’s requirements.
We used cut-out, 2D puppet rigging to produce this explainer.
Sartorius already has a distinct visual style of his own, which Sinnema used as a basis for creating the worlds and characters for the animation. The color yellow plays a crucial role in this.
