Make corporations responsible
The forum for fair trade wanted to expand their campaign “make corporations responsible”; SINNEMA has developed a cinematic idea that will shine a light and bring attention to the wrong-doings within the global production chains. And encourage German corporations to start being responsible for global working rights and if necessary change their production methods.
We decided to achieve this through an emotional storytelling, rather than a formal explainer video, where we mainly focus on one character, as the one example of rights abuse. In this manner the audience has the chance to identify with a character instead of viewing numbers and facts – which are horrible but not always tangible. The main goal of the campaign was to reach new audiences that have not necessarily heard of the forum fair trade and are less aware or do not yet care about production methods and worker rights. The video was a huge success with over 300.000 views on facebook.
