“The Three Little Pigs” is a fairy tale we all know from childhood. In the original story two pigs fall victim to the bad wolf, but the third is smarter and takes the wolf by hard work and wisdom and thus escapes death. In this campaign, we turn reality into a fairy tale where heroes and good deeds are rewarded – if only we want it.
A total of five short clips lasting 20 to 30 seconds were created for posting on social media. The basis of each story is the fairy tale of the “Three Little Pigs”, which, depending on the context, deal with maladministration in animal husbandry.