In 2018, we developed a Christmas campaign for the call for donations for Save The Children Germany. A total of five short videos with a secret – the secret of happiness. With the headline “Nothing is + superlative” we make people curious and encourage them to click. In doing so, we go into adjectives such as happier or better, which are universally positive in purchasing decisions.
The aim of the campaign was to call people to another type of gift in the consumer-oriented Christmas season. Under the slogan: Do not buy anything. Give more. Because nothing makes you happier. Now discover another way to donate on savethechildren.de, over 300 donations were made.
We chose a graphic style because we can focus on emotions and work them out. No backgrounds. Only characters. Limit to the decisive.