Kim’s Reality-Check

2D animation for the campaign “Visions of fair trade to the general election”

The Fair Trade Forum calls for fair working conditions for all in its campaign “Vision of Fair Trade for the Bundestag election” campaign? A peasant agriculture that feeds all people? A peaceful coexistence without racism and discrimination?
We supported them with a 2D animated campaign video.

Content of the animation

Children’s hands start to paint on a piece of paper. We hear the voice of Kim off the hook. It tells us about a utopian idea of individual topics, e.g. how she imagines fair working conditions worldwide. We show a text- and image scissors of relatively normal events, of which Kim has told, to counteract with corresponding events in e.g. developing countries.

2D Styleframes

Classic 2D Animation