Save The Children Deutschland and Sinnema Animation Studio collaborated again in 2020 to create a fundraising campaign. As the lead agency we produced the concept, key visuals, claim and 3 social media spots. With the Covid-19 pandemic causing and worsening many crises all around the world, we rarely have time to spare for children’s wishes – for their dreams and not only their essential needs, just wishes every child should be able to have.
In order to create a key visual that is easily recognized and associated with the brand, we decided to roughly base the character on the Save the Children logo, but give it more details and expressiveness.
From concept to visuals: For the first step of the animation process a storyboard is made to visualise the ideas and to see if it works clearly and cohesively.
From the designs and storyboard to the animation. Here are the final spots:
Rigging is an integral part before starting with character animation.
Many different visuals were designed for the different parts of the campaign.
On top of that we designed different version of the claim and the logo.
For the website we designed a dynamic graphic of a wishing well, showing how much has been donated. A fun way to present the donation-barometer.