Refugees need our help and support
A great collaboration with Diakonie Katastrophenhilfe, European Civil Protection and Humanitarian Aid Operations (ECHO). The objective of this important campaign is to raise awareness to the problems refugees face all over the world and mobilize people to provide assistance. The goal of the social media campaign was to receive high engagement from the “young movable middle”. Due to the short attention span on social media, it was important to tell an engaging story with a style suitable for the target audience, all within 40 seconds.